Value Proposition Design (359350331X)

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Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders "Value Proposition Design" wäre das nicht passiert! Der Erfinder von "Business Model Generation" liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!

Product details

• Format Paperback | 316 pages
• Dimensions 189 x 244 x 25mm | 822g
• Publication date 09 Feb 2015
• Publisher Campus Verlag GmbH
• Language German
• Illustrations note Mit Illustrationen
• ISBN13 9783593503318
• Bestsellers rank 642,185

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